How to find a blogging niche in Kenya


Many aspiring kenyan bloggers are wondering and asking the same question, how to find a profitable blogging niche that will make them money online.

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In this blog post, I will be posting the findings of my research on the question, how to find a profitable blogging niche in Kenya.


This blog is ment to be an ultimate guide on the topic and you should bookmark it for future reference should you need to reevaluate how to find a profitable blogging niche in Kenya.


Before we move any further, Iet us start by defining the term of niche and it’s special features as per this context.

Wikipedia defines a niche as follows :

Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.


Now, as you can see, a blog niche is a topic that a certain population are interested in and bloggers should focus on because it’s easy to market.


The truth is that Making money online in Kenya blogging is about your creativity and your problem-solving skills rather than the particular niche you are in.


In my previous article, I mentioned that you can make money even in a general niche blog and I gave numerous examples of successful general niche blogs.


Nevertheless, going with a niche have numerous advantages that we already considered in the previous posts.

Here you will learn the best way to choose a blog niche that will make you money.

Important notes:
1: Find and follow your blogging goals
2: Come up with original blogging niche
3: Write on a blog niche you like talking about
4: Follow your passions in the blog niche
5: Pick a niche that will make you a fortune
6: Blog to solve problems for your clients
7: Do some google research
8: Check the number of revenue streams
9: Build a community of like minded people
10: Consider product to promote
11: Your career and the future

Take a sit in a comfortable corner because this blog is going to be considerably long.

1: Find and follow your blogging goals

The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson


There is a reason why you want to start a blog in Kenya. The following are examples of the common reasons to start a blog:


1: Make money online in kenya
2: Develop a new passion
3: Learn a given subject
4: Promote a given cause


The reason why you want to start a blog in Kenya is to make money online. While that is the primary reason, you should also consider other factors like developing a new passion, learning a new subject and promoting a cause that you believe in.


When choosing a niche for a blog, you should remember to factor in all of the metrics that we just highlighted.

In the case that all the factors are not lining up, give the first priority to the factor number one.

2: Come up with original blogging niche

There’s a lot of information out there for free, so you’ve got to figure out what makes your information different.” – Matt Wolfe


It’s very hard to find a niche that have not been saturated this days but there is hope. The hope is that there is room for any entrepreneur who finds a unique angle to get into the mix.


If everyone is blogging about how to make money online to live a laptop lifestyle, you can blog about how to blog as a side hustle.


The most important thing is to find something unique to tack about and not just launch another WordPress blog.


Still on the same niche, make money online, you can start a blog on the same topic and focus on how to make money online in Kenya as a student.


What I want to emphasize here is the fact that you should avoid competition. As Dan schawbel noted, “When you brand yourself properly, the competition becomes irrelevant.”

Different blogging experts have different points of view, some believe that you should not start a blog in a competitive niche and others like Dan schawbel believe that branding is all that matters. I chose to go with the later school of thought.


The following questions will help you to brainstorm how you can be unique in your new niche, I have a look:


1: Who else have ever done this niche before?
2: What have been omitted by other bloggers?
3: How can this niche serve the audience better?
4: What can make me a unique part of the all?


By continually brainstorming good questions about the niche, you can end up with very good questions whose answers will help you join the industry as a blessing rather than a competition.

3: Write on a blog niche you like talking about

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs


Blogging will be about producing content on a daily basis to your reader either as blogs, comments, guest posts and or social media updates.


You have got to be writing as if you are talking and talking about what you like talking about on an ongoing basis.


Do you like talking about politics with your colleagues? Then, go ahead and talk to more people about politics in your blog.


Are you a fun of sports? Go ahead and start a sports blog and tack all day long. During summer, you tack about sports, when winter comes, you speak more about politics.


You have to be producing content without much struggle so that you can keep doing so even in the periods when it seems like you are making no progress.


There is something for everyone and if you are passionate enough on what you are doing, you will make a superb job for yourself.


There is a saying that “Where the Internet is about availability of information, blogging is about making information creation available to anyone.”.


Your work is to make information available to your like minded individuals and through your online blogs and social media accounts.

4: Follow your passions in your blog niche

Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer


Start a blog in any niche and the more you keep on doing it, you will develop passions to keep on doing it.


One thing to note about passion is that it’s not something that you are born with.

Passions are developed over a long period of doing a task over and over again.


If you already have a passion that survived all the laid down criteria, you can consider it for a blog niche.
Paul Graham once said that “It’s hard to do a really good job on anything you don’t think about in the shower.”

You must blog of a niche that you are deeply in love with, I something that really matters to you. A niche that even if you fail, you won’t lose because you enjoyed the all process.


The idea of living a laptop lifestyle in Kenya is something that I care so much about and I would wish it to anybody I meet, that’s why I never stop writing articles about it.

5: Pick a niche that will make you a fortune

Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn


Start a blog on a topic that you care about and that you can keep on learning more about it.


This niche will make you a millionaire if you self-educate yourself until you become a go to expert in matters relating to that niche.


It’s advisable to blog on a topic that is profitable, I if you see alot of competition, that is a sign that there is money to be made in that field.


When I wanted to know which business I should focus on in life, I just google the industry that had churned out the highest number of billionaires.


Finance and investment pop up as the leading industry that has produced the most billionaires in the whole world. That’s how I choose to join the finance and investment niche.


You can perform a Google Search of the most earning bloggers in Kenya to have a rough copy of where the money is already flowing to.


Like in trading, blogging and every other businesses, follow the maxim of going with the trend.

It doesn’t make sense that someone is going this way and advising you to go the other way. What’s tested and proven is where you should already be headed to.

6: Blog to solve a problem for your clients

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark


It’s your readers that will keep you in business or throw you out. What you should note from the beginning is that nobody cares about you, all they care about is the solution that you can be to them.


Go out with a solution, solve a burning problem and you will be on your way to making the millions that you have been thinking about.


The niche of your blog should be a solution by itself. A blog niche like cutting weight is a solution by itself. It means that you will be helping people to look fit.


Stress management and time management are other blog niches that are a solution by themselves.


Zig ziglar, the famous motivational speaker once said “If people like you they will listen to you, but if they trust you they’ll do business with you.”


If your services, products and tips are really actionable, people will trust you and they will want to do business with you.

7: Do some google keyword research

Don’t find customers for your products, find products for your customers.” – Seth Godin


There is no need to worry about finding what people really need and care about, you can just do a thorough keywords research and find what people are already searching for.


With that knowledge, you can start a blog on those topics and be sure that people will come to you for your assistance.


All your blog posts will be based on your research findings and you can go into war knowing who your competitors are.


Making money from blogging requires you to do only two things: drive a lot traffic, then maximize the income from that traffic.”John Chow
Blogging success can be summarized into two key results areas :


1: Driving a lot of traffic
2: Maximizing the income from traffic

A perfect google research will pinpoint where a huge traffic will come from and therefore the best way to capture them.


There are several good keywords research tools that can help you to stand out in the online business.

8: Check the number of revenue streams

I’ve long advised that bloggers seeking to make money from blogging spread their interests across multiple revenue streams so as not to put all their eggs in one basket.” – Darren Rowse


Millionaires make money, huge money, because they have several sources of income coming in to their pockets.


The middle class and the poor are relying on a limited amount of income streams and that’s why they are not progressing with others.


To be on the save side, don’t rely on blogging alone as the only source of your income, you can keep your day job, start trading forex or invest online in the stock market.


You can also run other offline business so that at the end of the day, your income will have grown exponentially.


Blogging can help you to diversify your income too. Affiliate marketing, dropshipping, sponsored posts and article writing are some of the ways that you can diversify your income streams.


Make sure that you factor in the possibility of diversifying your blog income by choosing a blog that can earn income through various streams.

#9: Build a community of like minded


Successful blogging is not about one time hits. It’s about building a loyal following over time.”David Aston


A blog is an effective way of building a community of followers. You will want to be in a community of like minded individuals.


Your niche will help you to join forums and groups of like minded community.


If you are an athlete, blog about sports and you will meet with other bloggers. It will be very easy to bond with like minded people.


This is not going to be easy but it’s worth it. Someone once said that, “If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you’ve got. Just don’t plan on using it as a shortcut to making a living.”


The niche that you choose won’t matter in the long run, it’s the passion, enthusiasm and the courage to keep on reaching out to new people and solving their problems that will matter.

Before you settle on a given niche, think about the kind of people you will be dealing with, will you be comfortable to be in that group?


If you like music, gospel music, it will be very hard to cope with secular musicians. That’s why you should narrow your focus to gospel music where you will be dealing with birds of the same feathers.

10:What do you want to promote

“Blogging is not a business by itself. It is only a promotional platform.”David Risley


If you have a business that’s already running, you can consider starting a blog to help promote your product or services online. That way, the niche to blog about will have already emerged.
As Dick Costolo said “The Internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you want.”

you can start a blog to help you write that book that you have always been dreaming about.


Carl Florina had put it clearly when she noted that “Customers can’t always tell you what they want, but they can always tell you what’s wrong.” by listening to your followers, you can always note the information that they don’t like and write more of what is appreciated.


At the end of the day, I you will notice that the most important thing is to always follow your instincts, Mark Zuckerberg, the founder of facebook said “The question I ask myself almost every day is, ‘Am I doing the most important thing I could be doing?”


That’s what is important, to follow the purpose of God in you. To do what you were sent into this world to do and to do it all heatedly.


Bonus…

11: Consider your career and the future

“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.”Penelope Trunk


What’s your current career? Why don’t you start a blog to help take your career to the next level while you are making additional income from it?


You have to be careful and mindful of what you take into the online space, why? Because as Liz Strauss put it, “The Internet has no eraser.”


Everything that you upload into your blog should be something that you will be proud if your spouse, uncle and employer finds out in the online space. It should be something that adds you ponga points, not the one that subtracts.


Never sacrifice reputation for quick cash. There are some cultures that prohibits the discussion of certain topics in the public. Just ovoid them like the pandemic.


It’s also important that you think far into the future, what’s likely to be the next boom? “In truth, the real opportunities for building authority and buzz through social media have only just begun.

You simply have to look and see where things are going instead of where they’ve been.” this are the words of Brian Clark, live by them.


Try to predict the future and start a blog around a topic that you believe the world is headed to. At this time, I believe that the world is headed to the crypto-currency age. You can jump into the bandwagon before the trail is full and overloaded.

In conclusion…
I will conclude by quoting Neil Patel “Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.”


Don’t waste alot of time thinking about the best niche, get down to work and you will learn the rest as the days goes by.


Remember Claire cook’s words “If Plan A doesn’t work, the alphabet has 25 more letters.”


You don’t have to get everything right on the onset, you can always come back to correct what’s not working. The room for improvement is still the largest in the whole universe.